And in fact, amul chocolates are question marks because they have very low market share in a growing market. The bcg model is a well known portfolio management tool used in product life cycle theory. Amul bcg matrix free download as powerpoint presentation. The growthshare matrix aka the product portfolio matrix, boston box, bcgmatrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d. Bcg matrix of amul final ppt 1 dairy products dairy scribd. The purpose of the matrix is to enable companies to ensure longterm revenues by balancing products requiring investment with products that should be managed for remaining profits. Amul is the top brand for ice creams and dairy products. Companies use bcg analysis in brand marketing, product management, portfolio and strategic management to help them develop their various businesses or products. Smartdraws growthshare matrix software is easy to use and gives you professional results. The bcg matrix, developed by the boston consulting group, a leading management consulting firm, is the best known of these methods.
Amul is based in anand, gujarat and has been a sterling example of a cooperative organizations success in the long term. Preface amul is the pride not only of gujarat but also of entire country. Growthshare matrix software get free templates for. The growthshare matrix is a chart that was created by bruce d. In amuls case marketing strategy and branding have been the mantras of success as. Smartdraw runs on any platform, all you need is an internet connection.
Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Henderson in 1970 for boston consulting group, which is why its name contains the letters bcg, the shortened form of the company name. Bcg matrix when we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. In amuls case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian. The composition of the portfolio can be critical tothe growth and success of the company. The divisions or products compromise the organisations business portfolio. Apr 15, 2008 the bulk of the study has been done in the second chapter titled a study of the construction of the bcg matrix of nestle and all the different brands offered by nestle in india have been analysed along with a critical insight and also specific suggestion have been made therein.
A swot analysis template is the most needed before you start your new venture or release a new product in the market. It is managed by gujarat cooperative milk marketing federation ltd. I amul can venture out on new products like toned milk. So it would be of great help if anyone could explain that with an example of an indian company.
The bcg matrix model is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970s. It may also turn out that stars evolve into question marks, question marks change into dogs, dogs move over to cash cows and finally, cash cows may become stars. Bcg matrix of amul understanding the bcg martix analysis. The size of the product can be indicated by a circle in proportional scale. The bcg matrix is based on the classification of sbus into question marks, stars cash. Bcg matrix definition and examples presentation infographics. It can be defined as a portfolio planning model based on product life cycle theory. Amul ice cream and amul butter can clearly be said to be a cash cow because they have very. Establishment of a direct linkage between milk producers and consumers by eliminating middlemen. The amul model of dairy development is a threetiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. Bcg and ge matrix for indian companies posted by anonymous on 9152006 at 9.
The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. Bcg matrix and ge nine cell matrix bcg matrix bcg matrix conclusion bcg matrix strategic analysis ge nine cell matrix bcg matrix mother dairy bcg matrix nestle amul. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes. Mar 17, 2019 the swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. Free bcg growth share matrix templates for powerpoint. To improve further amul can try out the following ideas. Marketing strategy of amul amul marketing and business strategy.
Amul bcg matrix analysis amul brand is a renowned name in the dairy industry in india, supplying milk, butter and other dairy related products to the indian population. Bcg matrix aka growthshare matrix is a kind of diagram developed by bruce d. You will find amul present even in small towns and villages. Bcg matrix of amul final ppt 1 free download as powerpoint presentation. When we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. Smartdraw gives you professionally designed templates for all kinds of strategic planning diagrams in addition to matrices. It helps a company think about its products and services and make decisions about which it should keep, which it should let go and which it should invest in further. Introduction amul anand milk union limited, formed in 1946, is a dairy cooperative movement in india. It is a matter of great pleasure in preparing this project on such esteemed. Using the boston consulting group portfolio matrix to analyze. Gcmmf gujaratcooperative milk marketing federation ltd group b12. Amul ppt bcg matrix free download as powerpoint presentation.
A study of the construction of bcg matrix for nestle india by. Mar 05, 2015 presentation on amulbcg matrix team members. It will help to decide whether at all you would want to. Amul download and upload project reports related to amul on. The growth share matrix or boston consulting group. Flow of presentation introduction history business model products amul milk, amul cheese, amul ice cream, curd product, fresh milk, amul competitors swot analysis bcg matrix the 3 cs model 4 ps of marketing reasons for success conclusion 3.
Sep 02, 2018 bcg matrix in the marketing strategy of amul. Since 1968, the bcg matrix, also known as the boston or growthshare matrix. Organizational divisions can change as time passes. Collection of bcg matrix diagrams and charts is available in powerpoint ppt format for your presentations. Jul, 2011 free professional bcg matrix charts for powerpoint. Bcg matrix analysis market share high low stars question marks high ice cream, uht milk. All documents business business letters section of our research repository. Also you will learn how to get free cliparts and images for your powerpoint presentation templates. This is one company which is strong in urban as well as rural distribution. Includes 14 high quality slides with editable easily customizable graphics. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. Each product can be plotted on its own growth and share coordinates. With your download, get the 16 best papers relevant to this one, including 15 top related papers.
Student questions bcg and ge matrix for indian companies. There are three products of amul that fall under cash cow category, the first being amul milk and the second being amul butter and. Bcg matrix of amul free download as powerpoint presentation. Scribd is the worlds largest social reading and publishing site. In amul s case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian. Bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. However, when compared with the same type of product, then amul has a high market share. Choose and download from hundreds of powerpoint bcg matrix premade slides. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. The boston consulting group bcg matrix is a portfolio management tool created in 1970 by bruce henderson.